Children & their Demands for Branded Things

  • Dr. Sapna Sharma
  • 03 January 2019

Recently on one of my videos on parenting, I received question from a mother that said, “Children know more about brand than parents.... because of the influence of the outside world parents do not to teach them as many a times parents wear simple things throughout their lives but children need branded wares.... That is also other side of the coin... Suggest how parents can deal with this situation.?”
I think almost all the parents today are facing the same situation so wanted to share this with you.
I believe children are attracted to what the world shows them, There is nothing wrong with asking for the brands, the problem is when they do not value the money that is spent for the same and when they are seeking the particular brand not for its inherent value or goodness but for competing with their peers. A few things if followed in the house hold right from beginning can bring some monetary discipline in children:
1. Never try to show that we can buy anything they ask for even when they are 2 years old cute and they ask for not so expensive things. The awareness among parents has to be right from the birth of the child. The child does not understand the cost or value, for him it is just a fact that my parents can get me anything that i ask for. 

2. If children ask for something specific let them know that it will be given to them against their next good results (Unless it is too expensive for you). This is to let them know that they have to earn their luxuries just like the rest of us and for them the responsibility is studying.

3. Ensure that whenever the children get money as gifts it is to be deposited with the parent till at least they finish class 10th. The parents have to be accountable to gain the children's trust by putting away the money in a separate envelope marked with the child's name and not using it for any other purpose. Occasionally when the parents feel right the children can be allowed to use the money out of their savings after discussing the need. 

4. Let children take up odd jobs around the house so that they can earn. This teaches them the hard work that goes into earning each penny. Also if it is a regular job that the child takes up like dusting every day etc, ensure that you deduct the day’s pay from their salary if they miss out even one day. (Except when sick or out on school project)

5. After around the age of 10 take them with you for grocery and vegetable shopping and make them calculate and pay for what is bought so they know how expensive it is to run a normal household which they normally take for granted.

6. In this series then let them know the difference between necessities and luxuries. Tell them your responsibility is to ensure that their needs are taken care of their wants, like the brands. They have to earn and save.

So many other ways can be added to this depending upon the household members, income and the personality of the child. However it is very important that ONCE YOU SAY NO TO SOMETHING- STICK TO IT, even if they throw bad tantrums.  Remember children will demand, that is their nature, but if you keep giving them just to free yourself of their tantrums, they will never learn the value. Rather what they will learn is, the price of everything is a good tantrum.
Whatever you do, the keyword is CONSISTENCY. Eventually they learn. 



Ritu Rander 05 January 2019

I have two son aged 13 &10 . They still don’t know the importance of study ... I have tried explaining them all the ways .. can u help me in this matter ? Will be very thankful

Kirandeep Kaur 04 January 2019

Among other issues like importance of studies and health; it is important to teach them the value of money.

Shaveta 04 January 2019

Very well explained mam..One more concern mam my kid 8 years is being dominated by one of two year old elder boy we live in same block n in same society...That boy is so dominating that he make the other peer group to his side n my son left alone...He is loosing up his Confidence we support him in all the way we can but we can't go everywhere with do we handle situation lyk this

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